Who
should we
be targeting?
Should we
look into
new markets?
What’s missing from
our growth strategy?

Planning for New Business

Once we know what the target is we can plan campaigns around the kind of wins you need to get there. Our planning process is fuelled by the Benchmarking and Improvement stages to deliver laser like clarity as to who we’re going to target and how we’re going to open the doors.

An integrated approach across all viable channels is the only way to go in a market where getting people’s attention is harder than ever.

Because we’re at the coal face every day, our sales team garner huge amounts of insight from the market. This information is channelled back into our marketing and research team to constantly strengthen our knowledge base.